Hyatt Enters Exclusive Deal with Lindner Hotels AG in New Expansion Strategy – Hotel Magazine

A Hyatt affiliate has entered into an special collaboration arrangement to maximize its brand footprint in crucial European places with Lindner Accommodations AG—a loved ones-operate German hospitality small business centered on resort developments, management and investments. 

The collaboration carries on Hyatt’s asset-gentle growth technique. Far more than 30 houses across 7 European nations will be part of the Hyatt brand portfolio and integrate into the Entire world of Hyatt loyalty programme. Most homes are set to changeover to the JdV by Hyatt manufacturer.

Started in 1973 by architect Otto Lindner, Lindner Accommodations AG is a German relatives-owned hospitality corporation that operates several properties underneath the Lindner Motels & Resorts and the me and all hotels brands in key cities throughout Germany and Central and Jap Europe. The agreement will prolong Hyatt’s brand name presence to 15 new marketplaces and develop distribution in key destinations this kind of as Dusseldorf, Frankfurt, and Hamburg.  

“We are thrilled to carry on Hyatt’s asset-light development journey in Europe by this significant strategic collaboration with Lindner,” explained Mark Hoplamazian, president and Main Government Officer of Hyatt. “The addition of Lindner’s appealing resort portfolio will significantly grow Hyatt’s model footprint in Germany and bring our attendees and, finally, our Environment of Hyatt members to a variety of new places throughout Europe, which include Kiel, Leipzig, Sylt, Bratislava and Interlaken. We are grateful for the trust the Lindner crew is positioning in us and are psyched to strengthen our collective visitor offering through strategic capital investments staying created by Lindner into the portfolio.”   

The Lindner portfolio will additional improve Hyatt’s life-style footprint by an approximated 5,500 rooms, noticeably growing Hyatt’s footprint in Germany and bringing even much more accommodation options to Hyatt guests and Planet of Hyatt loyalty users. 

“We are delighted to have such a robust intercontinental model by our side in Hyatt, with our shared focus on significant top quality and a holistic tactic to hospitality,” added Arno Schwalie, Chief Executive Officer of Lindner. “This sort of collaboration is definitely unique in the German sector. As aspect of the JdV by Hyatt model, Lindner continues to be a sturdy brand with its possess identity and corporate independence, now aided by the power of Hyatt’s world-wide brand awareness and to start with-course profits and promoting abilities.”   

As section of this collaboration, Hyatt’s World Franchise and Operator Relations Team, a team focused to the general performance of Franchise lodges and homeowners and operators, will deliver Lindner Hotels access to info-driven guidance pertaining to manufacturer health and fitness, guest activities and earnings optimisation.