While there are various ways you can promote your small business nowadays, some marketing methods are just more proven and effective than others. One of these is email marketing.
Fortunately, there are now a lot of technologies that have made this classic marketing method more accessible even to small businesses. So, whether you’re interested in improving or starting on your email marketing strategy today, we’re going to share the top 4 platforms you can use to kickstart your campaign. Let’s dive in!
1. Mailchimp
Mailchimp is an online email marketing platform that is built for managing promotional campaigns. To help you achieve your desired business goals, Mailchimp is equipped with helpful tools such as analytics and audience management among others.
Key Features
Some of the key features of Mailchimp include the following:
● Email marketing
Design and create your own email campaigns with the help of various free templates and customization options.
● Content creation
Further your email marketing strategy by incorporating SMS campaig
ns that can help you reach your audience directly
● Integration with social media To enhance your marketing strategies, Mailchimp can also be integrated with other social media networks such as Facebook and Instagram.
● Analytics tool
Track consumer behavior and generate reports regarding your email marketing strategy. This can help you assess which strategies work best and how to improve upon them further.
● Landing pages creator
Enhance your email marketing strategy by incorporating landing pages where your customers can access your content.
2. Constant Contact
Constant Contact is another email marketing tool that’s helpful with managing marketing campaigns to improve your business promotion. Aside from its built-in email marketing tools, Constant Contact can also help with creating other forms of social media marketing.
Key Features
Some of the key features of Constant Contact include the following:
● Email marketing
Generate professional-looking email templates that can help boost your small business among potential and existing customers.
● Audience engagement
Boost your customer relationship management by applying techniques that help you connect with your target audience.
● Automation
Start being more efficient by automating simple tasks like sending out promotional emails with a simple click of a button.
● Free email templates
Get a headstart with email marketing by taking advantage of Constant Contact’s various free email templates that you can customize depending on your needs.
3. HubSpot
Unlike the previous two options, HubSpot is built as a Customer Relationship Management tool rather than just an email marketing platform. While it can still perform basic email marketing features, its approach to marketing is more wide-scale.
Key Features
Some of the key features of HubSpot include the following:
● Email marketing
Enhance your email marketing strategy with HubSpot’s built-in email marketing tool. Manage customer data directly from the app to ensure customized emails tailored specifically to your target clients.
● Content hub
Manage all of your content straight from HubSpot’s dashboard. Schedule and publish all of your marketing material from emails to social media posters.
● Customer service channels
Improve your customer service by directly accessing your customers’ requests and suggestions. Immediately respond to concerns and live chats right from your dashboard.
● Centralized Platform
Ensure that you are keeping track of all of your business data by utilizing HubSpot’s built-in data management tools. Follow up with sales orders, manage your data, and track your email analytics and insights to ensure a thorough marketing campaign.
4. PosterMyWall
While it may be more known as an online graphics design tool, PosterMyWall is also a great option for those looking to start or improve their email marketing strategy. What’s great about this app is that while it is suitable even for beginner marketers and designers, PosterMyWall is an all-in-one email marketing platform that can help you achieve your business goals.
Key Features
Some of the key features of PosterMyWall include the following:
● Email marketing
Choose from thousands of email templates available on the platform and customize each one depending on your business needs.
● AI generation tool
Improve your time management and efficiency by letting AI do the work for you. PosterMyWall is equipped with various AI-powered tools such as its built-in AI writer and AI background remover, among many others.
● Built-in graphics and video editor
Insert professional-looking graphics into your email templates by designing them yourself. Take advantage of the app’s various free templates that you can customize on its built-in drag-and-drop editor.
● Social media content scheduling and publishing
Never miss an email blast by scheduling it in advance. PosterMyWall can help your small business keep track of all email marketing necessities from campaign tracking to your mailing list.
● Brand Kits (upload your fonts, brand colors, and logos)
Ensure that your emails are distinctly on-brand by incorporating your brand identity into your email and graphics templates.
Which Email Marketing Platform is Most Suitable for You?
While features are an important aspect to study when deciding on which email marketing platform to use, you can also compare each one to see which can get you the most bang for your buck.
To help you see the comparisons between these top email marketing platforms, here is a quick breakdown of each one and how they stand in terms of features, price, and business size they are most suitable for.
| Component | Mailchimp | Constant Contact | HubSpot | PosterMyWall |
| Price | ✅Free ✅Standard: Starts at $10/month ✅Premium: Starts at $175/month | ❌Free ✅Lite: Starts at $12/month ✅Standard: Starts at $35/month ✅Premium: Starts at $80/month | ❌Free ✅Professional: Starts at $800/month ✅Enterprise: Starts at $3,600/month | ✅Free ✅Premium: $9.95/month ✅Premium Plus: $29.95/month |
| Best for | Small to large businesses | Small businesses | Large businesses | Small to medium businesses |
| Features | ✅Email marketing ✅Social media marketing ❌Built-in graphics design tool | ✅Email marketing ✅Social media marketing ❌Built-in graphics design tool | ✅Email marketing ✅Social media marketing ✅Customer relationship management ❌Built-in graphics design tool | ✅Email marketing ✅Social media marketing ✅Built-in graphics design tool |
What are Your Specific Business Needs?
The best email marketing platform for you will depend on your specific business needs. While your mileage will still vary depending on the nature of your small business, you can get started with the process of choosing by referring to this quick guide:
Experience With Email Marketing
Although some of these apps are specifically made for small businesses, others are more suited for large-scale companies that have a bigger dedicated team for marketing. Find out which options suit you best:
- Expert: HubSpot
- Beginner: PosterMyWall
Social Media Marketing
While it has some links to email marketing, social media management tools are also different in their approach in terms of available features. Here is a quick guide:
- Email-focused marketing: Mailchimp
- All-around marketing: HubSpot and PosterMyWall
Budget
You might think that the most effective email marketing platform is the most expensive one, but it’s actually not true for every case. Oftentimes, the platform that can get you the most bang for your buck is the one that also aligns with your specific business goals. For your easy reference, however, here is a simple breakdown:
- Low budget: Mailchimp and PosterMyWall
- Moderate budget: Constant Contact
- High budget: HubSpot
Improve Your Email Marketing Strategy Today
Take your small business to new heights by improving your email marketing strategy today. Simply check out these platforms to see which one is most suitable for your business needs, and start driving traction in no time. Good luck!