100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Episode Transcript

Our podcast is created as an audio resource. Transcripts are created using speech recognition application and human modifying and could incorporate problems. Prior to republishing prices, we ask that you reference the audio.

Ryan Embree:
Welcome to the Suite Location exactly where hoteliers check in and we verify out what is trending in resort marketing. I’m your host, Ryan Embree. Good day anyone. And welcome to the 100th episode of the Suite Place. Thank you all for joining me. This is your host for the hundredth time, Ryan Embree I’m just so delighted that we ultimately made it to this episode. This is a really humbling knowledge. You know, we started out this podcast, this electronic internet marketing podcast back in 2018. It’s just so significantly assistance from Travel Media Group and, my teammates in excess of the a long time. I recall the initially episode when we ended up striving to choose on the name. We had, a pair distinctive names. We landed on the Suite Spot and right here we are at episode 100 four several years afterwards, just some fast facts in advance of we get started. And we undoubtedly are gonna share some articles these days, but this podcast is, streamed more than SoundCloud, iTunes, Google Podcasts, Spotify. Now more than this previous, again in 2021 and Stitcher as very well, we’ve got around 50,000 performs and 600 followers from individuals web pages. So once again, just so humbled and grateful for all of our listeners out there, where ever you are listening from. So nowadays with episode 100, this sort of a celebratory milestone, I figured what we do currently is probably basically depend down some of my favourite and really the most played and well-liked tracks that we have experienced more than these earlier a hundred episodes. We coated a large amount of matters when it will come to resort digital marketing and advertising. And it’s funny to pay attention again to some of the 1st couple episodes. The matter make a difference in which we speak about on the Suite Location is technological know-how is social media is track record administration for, for motels, and this know-how developed so promptly. So intriguing to go back to these to start with couple episodes, to see what we ended up talking about and, and how that seriously bridges to now and see how considerably factors adjust. So let us start off the countdown, the selection one particular. So we’re not gonna operate backwards. We’re gonna start out at selection a single and function our way down. Variety a person, truly episode 84, how to market place your hotel’s breakfast possibilities. And we did not anticipate for this episode to be so well-liked, but it tends to make perception, correct? A single of the issues I know I’ve talked about on this podcast, 1 of the matters that truly transformed the most through these, these past few decades with the pandemic is how a resort serves breakfast to his guests. It is a staple. It’s some thing that we’re all made use of to as vacationers coming to the property, observing that breakfast buffet, seeing that waffle maker, often that warm breakfast, that continental breakfast and how that is seriously modified, proper? And clearly it started out with the pandemic of a wellness and protection problem of trying to limit close get in touch with between your company and your staff. But then it’s sort of also in 2021, 2022 has grow to be a staffing concern, appropriate? A good deal of motels nevertheless are struggling with this, and they are not in a position to staff their breakfast location. They’re not ready to maintain up with the friends that are coming in and out cleaning soon after them creating certain that the food items is becoming refreshed. So, you know, this episode, we took a deep dive into saying not only how to sector your breakfast selections, but how to set the ideal anticipations of what your breakfast offerings are currently, due to the fact there’s just these types of a major spectrum there of the place hotels are at. And some of that also depends on exactly where you are situated in the state, right? We observed some pieces of the place, that have been a great deal slower obtaining back again to estimate unquote usual and had restrictions at their accommodations. So it was tougher for them to get back again to that breakfast that visitor have appear to adore. So if a traveler was touring from just one put of the region to yet another spot, and they were being anticipating this due to the fact all the resorts in their area ended up back again to regular that could lead to troubles. So this was a fantastic episode, tremendous, tremendous well-liked, all over again, type of a surprise, but you know, when you essentially sat down and imagine about it, really not that astonishing simply because of the history of the last few many years, amount two was episode 94 and this, it truly speaks to what I talked about at the beginning of this episode, appropriate? The evolution of things like social media engineering, and how substantially that variations just months or, or many years over years, this episode was all about Instagram reels for lodges, correct? So we satisfaction ourselves at Journey Media Team at being at the forefront of resort, electronic internet marketing. We are the professionals. And just one of the items we search for is new designs, trends, and features, particularly when it will come to social media platforms, cuz that’s what we do for lodges. We partner with them. We aid create customized material for lodges on sites like Twitter, Facebook, LinkedIn and Instagram, suitable? We know how common Instagram is, especially with the youthful vacationers, millennials and gen Z. And a person of the things that Instagram had lately released was Instagram reels. And this was a characteristic that was seriously pointed at TikTok, suitable? And they had been making an attempt to maybe steal some of that industry share. These have been these sort of 30 to next clips that customers could share on Instagram sort of like Tik Toks in buy to either advertise issues on residence, encourage features, breakfast selections like we just talked about. So this was a new feature that was lately released from Instagram. And this episode was completely fantastic. We brought an individual from our social solution team on as a visitor speaker to sort of walk us by way of how to use and what some ideal techniques are for Instagram reels. Quantity three was episode 80, how to sector your hotel’s new renovations. Suitable? So one of the factors that we definitely targeted on for the duration of the pandemic for motels was certainly how to get extra occupancy in a time wherever journey just was not happening, correct? Other than out of necessity. But some resorts made a decision to go a fully various route and shut down fully to really do some new renovations, correct? To renovate that foyer or completely redo their rooms or features. And when we obtained out of the pandemic, they, we had these virtually model new hotels, renovated hotels that we were on the lookout on how to advertise and current market. So we shared some really excellent methods, suggestions and best techniques on how you can share on social media, establish some pleasure, converse to that and your assessment responses, your popularity administration, because you’re only new for so prolonged. I recall that was a single of the vital phrases that we have been chatting about. New is new for just a quick total of time. So you want to get edge of it when you can. There is really new renovations is some of the ideal occasions to get these five star evaluations and genuinely place your best foot ahead out there with this kind of a enormous, large capital expense. We know, take place with renovation. Amount 4 of our most common episodes at any time on the Suite Spot. This was episode 86 scheduling your hotel’s 2022 social media calendar part a person. So this was these a significant episode that we basically experienced to do two parts of it. And this is actually one of my most loved episodes. We had Aislynn Roberts on and she’s just one of our staff members from consumer results. And she speaks to resorts on a day by day basis making an attempt to uncover inspiration for them to find posts about functions, nearby stories, amenities, capture bookings as a result of social media. So what we made the decision to do was consider a calendar, the 2022 calendar. And we went via just about every one time and commenced to fill out that calendar, give suggestions for the summer season, the spring, the winter and the tumble to help hoteliers fill that calendar out with just thrilling information. And once again, this was just one particular of my beloved episodes, definitely just having artistic and, and sharing with motels. Some definitely, actually exceptional techniques to, to spur engagement on their social channels. Variety five was episode 83 superior sentiment investigation and reporting. Now this was with Jason Lee, our chief know-how officer, likely a person of the most recognizable voices on this podcast. He’s been with me many occasions. And the explanation is, is mainly because accurately what this episode was all about. A new rollouts for Journey Media Team, digital methods for motels. So Jason and his merchandise and enhancement staff were being really hard at perform. Have been truly diving further into insights and info from guest feed-back. And this episode is all about that. Speaking about how we get that data from guest testimonials and how we supply that knowledge back to the hotelier to make smarter operational and capital decision. So this was a actually wonderful episode doing a hundred podcast episode could not have been accomplished with out the enable of my marketing staff and the assist of Vacation Media Group and listeners like you. So I want to thank you, but we have also had some attendees outside of the Journey Media Team organization, be part of us, some actually massive names in the field. I try to remember we had a pair episodes of Yan Phitom from STR through the throes of the pandemic exactly where we talked to him about, you know, what was on the horizon. What was the STR details expressing to us which could provide clues? Because we had hardly ever been by way of one thing like that in the business we’ve been through recessions ahead of, but very little, very little like we noticed the earlier couple a long time, oh, we had hospitality influencer. Rupesh Patel on to communicate about popularity administration and how critical that is for his motels and, and what he’s executing ideal now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some key players from resort administration teams just sign up for us and, and give recommendations and methods on digital advertising and marketing. And I’m so thankful we have so several much more visitors not capable to get to appropriate now, but thankful for. So if you have not checked out some of individuals episodes, please do lead to they are quite, very insightful. And by means of doing this a hundred episodes truly worth, we have also have some actually distinctive once-a-year episodes that we do every solitary calendar year that I’ve actually appear to like and are some of my favorites. A person of them is with our VP of product or service and progress, Patrick O’Brien. He arrives on each and every calendar year and we seem at the top rated five sentiment tags for resorts across the state. You know, we have talked about cleanliness, which was a substantial tag and matter during the pandemic, naturally, and Patrick not only shares this info with us, but he also shares techniques that you can respond to evaluations as perfectly as leverage this knowledge for your social media marketing and advertising and internet websites. A different yearly episodes we do with is with our president Dana Sanger. We do a year in evaluate at the conclusion of every single year, just speaking about the astounding achievements that the Journey Media Team group have attained and, and milestones and ambitions that they’ve strike as effectively as the benefit that we’re in a position to supply for our resort companions. We’ve been in hospitality, as I have stated just before for over 40 many years and, and have inns that we function with throughout the nation. So this is a actually cool episode to sort of replicate on all the points that we’ve done to support additional those people partnerships and provide on new and present relationships in the business. And then very last 12 months in 2021, we had 1 of, I would say the coolest series. And this was remaining ready to listen to you, our viewers, the listeners, the hotel listeners out there, and what they ended up in a position to do is share their stories of what we called hospitality heroes. So we experienced a, a variety of episodes that we did in this sequence just to figure out some of those hoteliers that went previously mentioned and further than through what another person argued the hardest time for our sector. And there had been just some awesome, astounding stories. And it was just this kind of an honor to share those people in excess of a channel on a forum like this. And with that, I am extremely energized to announce that we are carrying out a 2nd series, which is going to be named Hospitality Trailblazers, the place we are gonna acquire some of the biggest and loudest voices in the lodge market. And we’re gonna invite them on the Suite Location. We’re gonna converse and we’re gonna pick their brain, question them what they assume about what’s what is on the horizon. What they think are some recommendations and methods. When it arrives to digital marketing and advertising for their administration group, we are gonna have some definitely, really excellent company and I am super stoked about it. So you’re hearing about it right here. Initial extra information to occur about Hospitality Trailblazers. This is our second collection that we have performed to form of really amplify the voices of our market. Due to the fact all over again, we, we, we’re these types of a limited knit neighborhood, but once again, as we wrap up today, I just wanna thank every person. My Journey Media Group crew, my promoting workforce for all the tricky do the job that they’ve put into this, a hundred episodes is no effortless feat. I wanna thank you. The hotel listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to depart us a evaluation. We’d adore to hear your responses and responses about what we’re performing, solutions about what you’d like to hear for our following a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will converse to you up coming time on the Suite Location. To be a part of our loyalty method, be confident to subscribe and give us a 5 star looking at on iTunes. Suite Location is created by Travel Media Group. Our editor is Brandon Bell with deal with artwork by Barry Gordon. I’m your host, Ryan Embree, and we hope you appreciated your keep.